Mana Loa Formations
- Year
- 2024
- Field
- Branding
- Role
- Visual identity
Description
Mana Loa Formations is a French organisation specialised in passing on massage techniques: fundamentals, neuromuscular and energetic massages (Ayurvedic, Balinese, Hawaiian, shiatsu), beauty/wellbeing, and "Alchemy of Touch" workshops. Founded by Florence Igonenc, it trains both independent practitioners and teams from hotel spas and thalassotherapies, from its bases in Aix-les-Bains and Allevard-les-Bains. Our mission was to give the project an identity worthy of its pedagogical standards.
An identity rooted in wellbeing
The visual system draws on water, breath and natural materials to translate Mana Loa's holistic approach. Calming colours, soft curves and a sober typography set a professional, restorative atmosphere. The goal: to convey, at first glance, the authenticity and quality of the training programme.
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manaloa-formations.frThey trust us
“A wonderful experience working on our agency's logo, brand guidelines and the various communication assets built together throughout the year. A creative team, genuinely attentive and always ahead of the curve. I highly recommend them.”
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